I am a sailor and I have very fond memories sailing with family and friends on Lake Michigan. I’d like future generations to have that same opportunity to connect with both nature and each other. Professionally, working in a creative industry requires having places to draw creative inspiration from. I spend at least 2 nights a week and most weekends sitting by the lake. I sit and reflect on my business and my clients. My best ideas and campaigns have all come from my reflection time at Lake Michigan. Without access to the Lake my work would not be the same and I know I’m not the only business owner that shares that sentiment.