Our mission is to protect our Great Lakes and spread awareness about the need for others to do so as well. I grew up on Lake Erie and spent my time away on Lake Huron. I have seen the changes in the Lakes over the years and have witnessed the disconnect people have with where their fresh water comes from.
I think that if we educate people by spreading awareness through our brand and events we will spark a greater connection with our Greats in more humans willing to protect them and do better for our Greatest resource.
They make up 20% of the worlds above ground fresh water and we want people to know that. You can’t live without water or air.
We see a big drive in people moving towards local food, we want to create that same pride when it comes to caring for their water.